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Online BBA in Digital Marketing from Vivekananda Global University

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

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Online BBA in Digital Marketing: Key Highlights

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Total fees: ₹1,32,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Candidate must have completed +2 or equivalent examination

Course Duration: 3 years

Address: Jaipur, Rajasthan, India

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Vivekananda Global University
Backed by reputed accreditations, Vivekananda Global University ensures credibility and quality in its Online BBA program.
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Online BBA in Digital Marketing: Curriculum

Focuses on consumer behaviour, branding, content marketing, and social media strategies.

  • Marketing Management: Learn marketing concepts, segmentation, targeting, and branding strategies.
  • Consumer Behaviour: Understand customer psychology, buying patterns, and decision-making processes.
  • Social Media Marketing: Explore social media platforms, content strategies, and audience engagement techniques.
  • Content Marketing: Learn content creation, storytelling, and digital campaign planning.
  • Business Statistics: Study statistical techniques and data analysis methods used in business decision-making.

Develops advanced digital marketing skills focused on SEO, paid advertising, analytics, and online campaigns.

  • Search Engine Optimization (SEO): Learn website optimization, keyword research, and organic traffic strategies.
  • Search Engine Marketing (SEM): Understand paid advertising campaigns, PPC strategies, and ad performance optimization.
  • Web Analytics: Explore data analysis, website performance tracking, and digital campaign measurement.
  • Email Marketing: Learn customer retention strategies and personalized email campaign management.
  • Entrepreneurship Development: Develop entrepreneurial skills and understand digital business opportunities.

Focuses on digital business strategy, leadership, e-commerce, and practical industry exposure.

  • E-Commerce Management: Understand online business models, e-commerce platforms, and digital transaction systems.
  • Digital Branding: Learn brand positioning, online reputation management, and customer engagement strategies.
  • Influencer & Affiliate Marketing: Explore influencer partnerships, affiliate campaigns, and performance-based marketing models.
  • Leadership & Team Management: Build leadership, collaboration, and managerial skills for digital business environments.
  • Project Work / Internship: Apply digital marketing concepts through live projects, campaign analysis, and industry-based case studies.

Note: Course structure and elective subjects may vary according to university guidelines and specialization requirements.

Who Is This Program For?

Ideal learners

    Students who want to build careers in digital marketing, social media management, branding, and online advertising

    12th pass students interested in marketing, content creation, influencer marketing, and digital business strategies

    Aspiring digital marketers looking to develop skills in SEO, SEM, social media, email marketing, and analytics

    Entrepreneurial learners who want to grow online businesses, e-commerce brands, or personal ventures through digital platforms

    Creative individuals interested in online campaigns, consumer engagement, and digital communication strategies

Online BBA in Digital Marketing from Vivekananda Global University: Program Overview

The online BBA in Digital Marketing from VG University is designed based on an industry-relevant curriculum that develops students' knowledge in business marketing, search engine optimization, content strategy, etc. The purpose of this online bachelor's program is to make this education accessible to a broader audience, catering to the needs of both fresh graduates and working professionals. Students can get admission into this course after completing the high school examination or a diploma from a recognized board.

The online BBA Digital Marketing is a three-year undergraduate course divided into six semesters. It offers business marketing principles and administration skills. This program helps students bridge the gap between practical application and theoretical learning of marketing concepts and practices, preparing them for diverse roles in the corporate sector. This course focuses on developing analytical, decision-making, and leadership skills and equips students with comprehensive business knowledge.

Why BBA in Digital Marketing from VG University

VG University’s online BBA Digital Marketing syllabus provides an exciting teaching model to help students fully explore the course, and its flexible approach to advanced learning keeps students engaged from anywhere. Here are several appealing reasons to join an online BBA Digital Marketing:

  • Affordable Fee Structure

Cost-effective fee structure backed by scholarships & discounts, where students can secure their seats by paying minimal cost. It offers flexibility in payment for annual & semester-wise payment options through No-Cost EMI.

  • Accreditation and Recognition

The online programs are accredited by NAAC A+ certification and globally recognized by UGC (University Grants Commission) for their educational standards, enhancing the value of the students' qualifications. They are also approved by AICTE (All India Council for Technical Education), which makes a degree from VG University worthwhile.

  • Dynamic Syllabus

The VG University BBA in Digital Marketing Syllabus features NEP-based programs with value-added personalized growth plans to ensure learners acquire relevant skills and knowledge for invaluable enterprise insights.

  • Internship Job Opportunities

Students get internship opportunities with access to the job portal through National Missions under the Jal Shakti Ministry.

  • Expert Career Guidance

Students have future opportunities to collaborate with peers and corporate coaches worldwide through helpful references and get access to exclusive recruitment drives, enhancing their career prospects.

VG University Online BBA in Digital Marketing Program Benefits

The online BBA Digital Marketing courses deliver many benefits that improve candidates' learning backgrounds and career opportunities.

Here are the main program highlights:

  • Globally Experienced Faculty

Acclaimed experts with vast expertise provide personalized support and guidance to students, securing a rich and insightful learning experience. Learn broad outlooks and practical knowledge from faculty members with global exposure.

  • Global Digital Learning

Candidates can take advantage of 24*7 digital support, live video lectures, and access to the mobile/web app that suits their preferences and unique learning styles.

  • Industry-relevant Syllabus

The online curricula feature industry-relevant programs to ensure learners acquire relevant skills and knowledge. Regular interactive experience builds confidence and improves practical knowledge.

  • Entrepreneurial Ecosystem

Students are constantly surrounded by an entrepreneurial environment with prototype experimentation that helps them understand the real-case scenario.

Potential Job Roles

Online BBA Digital Marketing graduates can pursue careers in various sectors, including banking, marketing, social media, content marketing, and advertising. Typical job roles include:

  • Business Analyst: Experts who leverage various data platforms and analytical tools to provide timely, meaningful, and consumable information.
  • Content Marketing Manager: They work within a budget to develop and execute content strategies that raise a brand's profile and reputation in different formats and ensure that all marketing materials are consistent with its identity across various platforms.
  • Social Media Strategist: SMM experts create content for social platforms like Facebook, Twitter, and Instagram, identify target audiences, and schedule posts to maximize exposure. They also monitor how consumers engage with posts and keep up with social media trends.
  • SEO Specialist: As SEO specialists, candidates can optimize website content to enhance organic traffic and visibility through search engine ranking.

Why Online BBA in Digital Marketing From Vivekananda Global University is Better Than Other Institutes?

University Recognition

Digital Marketing-Focused Curriculum

Industry-Relevant Learning

Flexible Online Learning

Skill Development Focus

Faculty & Academic Support

Career Opportunities

Affordable & Career-Oriented

Online BBA in Digital Marketing From VGU

Vivekananda Global University is a recognised university known for industry-oriented online learning and academic excellence

Curriculum covers SEO, social media marketing, content marketing, digital advertising, analytics, and e-commerce concepts

Program emphasizes real-world marketing campaigns, branding, customer engagement, and digital business strategies

Online learning format with LMS access, recorded lectures, and digital study resources for flexible learning

Develops communication, leadership, branding, analytics, and strategic marketing skills

Learn from experienced faculty with academic and industry expertise in management and digital marketing

Prepares students for careers in digital marketing, social media management, SEO, branding, and online business management

Affordable BBA program with practical digital marketing knowledge and recognised degree value

Other Institutes

Recognition and academic credibility may vary across institutions

Some programs may provide limited exposure to practical digital marketing tools and strategies

Some institutes may focus mainly on theoretical business concepts

Learning flexibility and digital support may differ across institutions

Some programs may offer limited focus on practical skill development

Faculty interaction and academic guidance may vary across institutes

Career outcomes may depend on curriculum quality and practical exposure

Higher-cost programs may not always provide better ROI or industry exposure

Why YourDegree?

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BBA-Focused Curriculum

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UGC Approved Programs

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Live + Recorded Classes

Online BBA in Digital Marketing Fees

36 Months
Program Fee
INR 1,32,000*

Inclusions

3-Year Online BBA in Digital Marketing Program
Access to LMS-based learning, recorded lectures, and digital study resources
Degree awarded by Vivekananda Global University
View Plans
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Admission Process

The admission process for the Online BBA in Digital Marketing program at Vivekananda Global University is conducted fully online and generally follows the steps below: 

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Create an Account

Register on the Vivekananda Global University online admission portal using a valid email ID and mobile number.

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Fill Application Form

Enter personal, academic, and program-related details in the online application form for the Online BBA in Digital Marketing program.

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Upload Documents

Upload 10+2 marksheets, ID proof, passport-size photographs, and other required documents for verification.

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Pay Fees

Complete the online payment for the application and admission fees through the available payment methods.

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Admission Confirmation

Receive admission confirmation and LMS access credentials after successful verification of documents.

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Frequently Asked Questions

This program focuses on teaching business and digital marketing skills together. Students learn about SEO, content creation, and online branding. It also covers key business concepts and strategies. This helps students prepare for careers in digital marketing.

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  2. Students will directly apply to the university, and all admission and post-procedure activities .