image

Online MBA in Digital Marketing & AI From D.Y. Patil University

    Flexible Learning Without a Career Break

    Balance Work, Studies, and Personal Life

Apply Now!

Online MBA in Digital Marketing & AI: Key Highlights

Slide 1 of 1

Total fees: ₹1,75,000

Recognised & accredited: UGC, AICTE

Minimum Eligibility: Candidate must have secured 50% in graduation.

NIRF Ranking: 91

Course Duration: 2 years

Address: Mumbai, Maharashtra, India

image
D.Y. Patil University Accreditation
Backed by recognized accreditations and academic credibility, D.Y. Patil University offers quality and recognition for its Online MBA program.
accredition image
accredition image
accredition image
right-top-arrowleft-top-arrow

Online MBA in Digital Marketing & AI at Chandigarh University: Curriculum

  • Human Resource Management
  • Strategic Management
  • Financial Management
  • Principles of Marketing
  • Production & Operation Management
  • Supply Chain Management & Automation Tools / Business Technology & Data Platforms / Sales Management (Electives)
  • International Business
  • Research Methodology
  • Project Management
  • Entrepreneurship Essentials
  • Cost & Management Accounting
  • Project Work - Part 1
  • Operations Research & AI-Powered Optimisation / AI-Powered Digital Marketing & Growth (Electives)
  • Digital Marketing Strategy & Consumer Journeys
  • AI-Powered Content Strategy & Search Marketing
  • AI-Optimised Performance Marketing & Paid Media
  • Marketing Analytics, AI Insights & Experimentation
  • Growth Marketing
  • Digital Product Management
  • Project Work - Part 2

Who Is This Program For?

Ideal learners

    Graduates interested in digital marketing, branding, and online business strategies

    Working professionals in marketing, advertising, media, sales, and business seeking digital marketing expertise

    Aspiring digital marketers, brand managers, and marketing professionals aiming to build strategic and leadership skills

    Entrepreneurs and business owners looking to grow their online presence and customer engagement

    Learners interested in SEO, social media marketing, content marketing, analytics, and digital advertising

Online MBA in Digital Marketing: Program Overview

As businesses increasingly adopt artificial intelligence and data-driven technologies, the demand for professionals who can combine marketing expertise with AI-powered decision-making is growing rapidly. An Online MBA in Digital Marketing & AI equips learners with the skills required to create impactful marketing strategies, leverage AI tools, analyze customer behavior, and drive business growth in the digital economy.

The Online MBA in Digital Marketing & AI from D. Y. Patil University is designed for aspiring marketing leaders, entrepreneurs, and professionals who want to stay ahead in an AI-driven business landscape. The program blends core management concepts with advanced digital marketing practices, artificial intelligence applications, marketing analytics, performance marketing, content strategy, and growth marketing.

Key Highlights: Online MBA in Digital Marketing & AI from D. Y. Patil University

  • 2-year postgraduate program divided into 4 semesters.
  • Flexible online learning format with live classes, recorded lectures, digital resources, and interactive learning support.
  • Combines traditional marketing principles with AI-powered marketing tools and data-driven decision-making.
  • Covers key areas such as Digital Marketing Strategy, Performance Marketing, Growth Marketing, Marketing Analytics, Consumer Behaviour, and AI applications in marketing.
  • Focuses on practical learning through projects, case studies, and industry-relevant assignments.
  • Suitable for both Indian and international learners.
  • Access to a robust Learning Management System (LMS) and online academic support.
  • UGC-entitled degree from a NAAC A++ accredited university.
  • Helps learners develop leadership, strategic thinking, analytical, and communication skills for modern business environments.

D. Y. Patil University Online MBA in Digital Marketing & AI: Program Benefits

Future-Ready Marketing Skills

The program helps students understand how AI is transforming digital marketing. Learners gain hands-on exposure to AI-powered content creation, campaign optimization, customer analytics, personalization, and marketing automation, making them job-ready for the evolving digital landscape.

Strong Industry-Relevant Curriculum

The curriculum combines management fundamentals with advanced digital marketing and AI concepts. Students learn how to use data, automation, and emerging technologies to improve marketing performance and business outcomes.

Enhanced Career Growth Opportunities

Digital marketing and AI are among the fastest-growing domains globally. Graduates gain specialized skills that can help them access leadership and specialist roles across marketing, advertising, technology, e-commerce, consulting, and startup ecosystems.

Networking and Professional Development

Students interact with peers, faculty members, and industry professionals through virtual learning environments, discussions, and collaborative projects. These interactions help expand professional networks and industry exposure.

Higher Earning Potential

Professionals with expertise in both digital marketing and AI are increasingly valued by organizations. The combination of strategic marketing knowledge and technology-driven skills can lead to strong career progression and competitive salary packages.

Potential Job Roles After Online MBA in Digital Marketing & AI

Graduates of the Online MBA in Digital Marketing & AI can explore opportunities across marketing, analytics, technology, and business functions, including:

  • Digital Marketing Manager
  • AI Marketing Specialist
  • Growth Marketing Manager
  • Performance Marketing Manager
  • Marketing Analytics Manager
  • Brand Manager
  • Social Media Marketing Manager
  • Search Engine Marketing (SEM) Specialist
  • SEO Manager
  • Content Marketing Manager
  • Marketing Automation Specialist
  • Customer Insights Analyst
  • E-commerce Marketing Manager
  • Product Marketing Manager
  • Digital Strategy Consultant
  • Business Intelligence Analyst
  • AI-Powered Campaign Manager
  • Marketing Technology (MarTech) Specialist

Why Online MBA in Digital Marketing & AI from D.Y. Patil University is Better Than Other Institutes?

Accreditation & Recognition

AI-Integrated Curriculum

Future-Ready Marketing Skills

Industry-Relevant Curriculum

Practical Learning Approach

Faculty & Academic Support

Flexible Online Learning

Career Opportunities

Industry Demand Alignment

Career Growth Potential

Online MBA (Digital Marketing & AI) - D.Y. Patil University

D.Y. Patil University is NAAC A++ accredited, UGC-entitled, and recognized for delivering quality online education

Combines Digital Marketing with AI-powered decision-making, marketing automation, analytics, and emerging technologies

Learn AI-powered content creation, performance marketing, growth marketing, consumer analytics, and digital strategy

Covers SEO, social media marketing, paid advertising, marketing analytics, AI-driven insights, and digital product management

Project-based learning, case studies, digital marketing campaigns, and AI-driven business applications

Access to experienced faculty, digital learning resources, LMS support, and academic guidance

Study anytime through live sessions, recorded lectures, digital content, and self-paced learning resources

Prepares students for Digital Marketing Manager, Growth Marketer, Marketing Analyst, Brand Manager, AI Marketing Specialist, and Product Marketing roles

Designed for fast-growing fields driven by AI adoption, marketing automation, e-commerce, and digital transformation

Builds expertise in two high-demand domains—Digital Marketing and Artificial Intelligence

Other Institutes

Accreditation standards and academic reputation may vary across institutions

Many MBA programs focus only on traditional marketing concepts with limited AI exposure

Some programs may offer limited training in modern marketing technologies and AI tools

General MBA programs may provide less specialization-focused learning

Learning may rely more heavily on theoretical concepts with fewer practical applications

Faculty interaction and learner support may differ across institutions

Some institutes may offer less flexibility and limited access to learning resources

Career pathways may be broader but less aligned to digital marketing and AI-focused roles

Traditional MBA specializations may not focus on rapidly evolving digital business trends

Programs without AI integration may offer fewer future-focused growth opportunities

Why YourDegree?

Slide 1 of 2
1/0

Choose from Top Online Universities

Digital Marketing with AI-Focused Curriculum

Flexible Online Learning

Affordable Fee Options

Career Guidance Support

UGC Approved Programs

Easy University Comparison

Live + Recorded Classes

Online MBA (Digital Marketing & AI): Fees

24 Months
Program Fee
INR 1,75,000*

Inclusions

2-Year Online MBA in Digital Marketing & AI from D.Y. Patil University
Access to digital learning resources and online academic support
Industry-focused curriculum covering SEO, social media, branding, analytics, digital advertising with artificial intelligence
Flexible online learning for working professionals and graduates
View Plans
fee image

Admission Process

The admission process for Online MBA in Digital Marketing and AI from D.Y. Patil University is conducted online and generally follows the steps mentioned below. 

Latest Blogs

Frequently Asked Questions

Yes. D.Y. Patil University is a UGC-entitled university with NAAC A++ accreditation. The Online MBA in Digital Marketing & AI is recognized for higher education and career opportunities across industries.

Yourdegree Learner Support

Talk to our experts. We are available 7 days a week, 10 AM to 7 PM

text

Indian Nationals

Disclaimer

  1. YourDegree is a counselling and exploring platform and is designed to facilitate students in exploring, choosing, and applying for educational programs.

  2. Students will directly apply to the university, and all admission and post-procedure activities .